Creative 101: The Key Pillars

One of the hardest things in Marketing is well..being creative. The heart of Marketing is ideas and behind ideas is creativity. So this weekend, let’s look at some of today’s key pillars of creative.

1. Social Media Influencers: Collaborate with popular influencers on platforms like Instagram, TikTok, or YouTube. These influencers can showcase your product in creative and engaging ways, such as demonstrating its features or capturing cute moments with their pets using your product.

2. User-Generated Content Contest: Run a contest to share pictures or videos using your product. Ask them to use a specific hashtag and tag your brand. Offer prizes for the best and most creative submissions, and feature the winning entries on your social media channels or website.

3. Events: Sponsor or organize events. Set up a booth to showcase your product, offer live demonstrations, and provide exclusive discounts to event attendees.

4. Collaborate with Experts/Professionals: Partner with professionals who can vouch for the benefits of your product. They can provide testimonials, write guest blog posts, or even host webinars or workshops where they discuss how your product can improve their life.

5. Video Tutorials and Educational Content: Create engaging and informative video tutorials that demonstrate how to use your product effectively. Cover topics like setting up the product, troubleshooting common issues, or highlighting unique features. Share these videos on social media, YouTube, or your website to educate and engage your audience.

6. Podcasts: Collaborate with podcasters to discuss the benefits of your product. Participate in interviews, sponsor episodes, or offer exclusive discounts to the podcast audience. This can help you reach a dedicated audience who are likely to be interested in your product.

7. Influencer Takeovers: Allow influencers or brand ambassadors to take over your social media accounts for a day. They can create engaging content, share their experiences with your product, and interact with your audience directly, generating excitement and curiosity.

8. Charitable Partnerships: Donate a portion of your sales to these organizations or sponsor their events. This demonstrates your commitment to good causes and can generate positive publicity for your brand.

9. Product Reviews: Reach out to bloggers, vloggers, or tech review websites and offer them your product for review. Positive reviews can significantly boost your product's credibility and visibility.

10. Targeted Online Advertising: Utilize targeted online advertising through platforms like Facebook Ads or Google Ads. Identify specific demographics, interests, or keywords to reach your target audience effectively.

These are just some creative ideas to help promote your brand or client’s products. What’s your favourite? Leave a comment below.