What’s New

This week it would be rude of us not to talk about our very own HYPEWORKS Summit.

ICYMI, a few weeks ago was the first time ever we hosted a IRL event for our podcast HYPEWORKS that we intuitively named 'HYPEWORKS Summit'.

Guest speakers included Nico Jeannen who talked about building and selling apps, plus my pod co-host Jake Hissitt who talked about AI automation.

Was cool to do and we'd like to do another one next year.

Watch all the talks here.
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Headlines

I wore an Oura Ring for an entire year — here’s why I’m never going back to a smartwatch

Take my screen away!

www.tomsguide.com/wellness/i-wore-an-oura-ring-for-an-entire-year-heres-why-im-never-going-back-to-a-smartwatch

Top Advertisers 2025: Rankings by total marketing spend - Ad Age

Explore Ad Age’s Brand Report—the biggest companies, ranked by total marketing spend (including advertising, promotion and marketing services) across the U.S. and worldwide.

adage.com/datacenter/aa-top-advertisers-marketing-spend-2025

Amazon faces 'leader's dilemma' — fight AI shopping bots or join them

Agents like OpenAI's Instant Checkout and Perplexity's Instant Buy threaten to reshape the e-commerce landscape.

www.cnbc.com/2025/12/24/amazon-faces-a-dilemma-fight-ai-shopping-agents-or-join-them.html

Podcast

Latest episode: Fergus-Dyer Smith on Startups (Watch/Listen)

Watch on YouTube http://www.youtube.com/@hypeworks
Listen on Spotify https://open.spotify.com/show/66WE7FcRZg33hvCo9pCAhB
Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740
Other Podcast players https://hypeworkspod.com

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