Introducing HYPEWORKS

Hype. Works.

This is the fundamental belief we have in modern marketing - the best brands in the world today from Tesla to TikTok rely on hype (and hard work). While we didn't know it, the old marketing model of traditional advertising crumbled and today, digital and authenticity is king.

So how did we get here?

New Beginnings

It's 2015. We didnt realize it yet but our team were on their way to fast paced careers in the rising Asia tech and ecommerce industries from Hong Kong to Shanghai and everywhere in between - at names such as Alibaba, OPPO, Walmart and OnePlus. Criss-crossing the world and expanding new horizons, we worked tirelessly to help brands globalize their businesses through the very latest marketing efforts.

Skip forward a few years to 2020 and Covid-19 struck, accelerating the digitisation of business and changing the landscape. The kernel of 'HYPEWORKS' was born - a marketing service born out of the need to adapt.

Data Meets Heart

We set out to not just help Asian brands succeed but to be the global social and PR media agency of choice, implementing data-driven techniques to ensure you stay ahead of the curve.

Not content with single solutions, we set out to offer a 360 degree holistic solution to each valuable client we work with. Our team drives positive action to kickstart Content Creation, Data Analytics, Influencer (KOL) Marketing, Public Relations or Brand Strategy to make the brands we work with more successful than ever before.

We are at the intersection of tech and eCommerce, bringing our clients into the new era of global business.

We are Jake, Alex, Lee. We are HYPEWORKS.