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In other news, Meta Platforms Chief Executive Mark Zuckerberg announced on an October earnings call that Instagram and Facebook Reels had surpassed a $50 billion annual run rate, which means that the company is on track to make that amount of revenue in the next 12 months.

By comparison, analysts expect YouTube to bring in $46 billion in advertising revenue this year, and the research firm eMarketer estimates TikTok will bring in $17 billion.

The amount of money pouring into all forms of video demands attention. It’s taking share from every other form of advertising, linear, digital, whatever.

This week it would be rude of us not to talk one more time about our very own HYPEWORKS Summit.

ICYMI, a few weeks ago was the first time ever we hosted a IRL event for our podcast HYPEWORKS that we intuitively named 'HYPEWORKS Summit'.

Watch all the talks here.
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Podcast

Latest episode: Fergus-Dyer Smith on Startups (Watch/Listen)

Watch on YouTube http://www.youtube.com/@hypeworks
Listen on Spotify https://open.spotify.com/show/66WE7FcRZg33hvCo9pCAhB
Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740
Other Podcast players https://hypeworkspod.com

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